Pahadan’s is a Rooted Ecosystem Building a Sustainable Village Economy.

Pahadan’s Guild Pvt. Ltd., founded by Himachali woman Praveen Verma, is India’s most rooted brand, empowering rural women through sustainable fashion, tourism, and local products & crafts. She chose to leave behind the modern luxury of city life and a lucrative professional opportunity to create a movement that uplifts villages, preserves culture, and builds dignity-driven livelihoods.

Transforming Villages, Sustaining Humanity

At Pahadan’s Guild, our mission is to build a sustainable village economy by empowering Himachali women and communities through meaningful livelihoods rooted in their traditional skills, culture, and way of life. We integrate tourism, rooted products, and community-driven experiences to create authentic, responsible, and story-led offerings. Every stay, every product, and every collaboration is designed to bring dignity, recognition, and long-term income to the people of the mountains while preserving their identity.

Pahadan’s Guild is built on a deeply rooted team where vision, execution, and community come together to create a living ecosystem of tourism, fashion, and culture.
Our strength lies in real people from real villages-leading experiences, crafting products, and building a sustainable future together.

Our Team

Praveen Verma

Drives Pahadan’s vision with deep grassroots insight, strong village connections, and a commitment to a human-centric, rooted ecosystem.

Founder & Director

Pankaj Singh

Co Founder, CEO & CSO

Drives Pahadan’s vision with grassroots insight and a commitment to a human-centric, rooted ecosystem.

Ekta Sharma

Co Founder, Official Brand Ambassador & Face

Represents the brand visually and emotionally, bringing Pahadan’s stories, products, and experiences to life.